Amazons Seller Health Program Sparks Debate on Fairness

Amazons Seller Health Program Sparks Debate on Fairness

Amazon launched the Account Health Assurance (AHA) program to mitigate the risk of wrongful account suspensions through manual intervention and appeal guidance. While it has eligibility requirements and time constraints, the program signals Amazon's shift from arbitrary account suspensions to a more reasoned approach, aiming for a healthier partnership with sellers. For sellers, compliant operations and improved performance remain crucial for long-term success on the platform. This initiative shows a move towards greater transparency and fairness in account management.

Amazons Seller Health Program Sparks Debate Over Fairness

Amazons Seller Health Program Sparks Debate Over Fairness

Amazon's "Account Health Assurance (AHA) Program" aims to provide better protection for high-quality sellers, reduce misjudgment risks, improve communication efficiency, and ensure fund security. However, this program is not a "get-out-of-jail-free card"; compliant operation remains the foundation for seller survival. Sellers should actively strive to qualify for the program, closely monitor their account health, and maintain good communication with Amazon. The AHA program offers benefits but doesn't replace the need for following Amazon's policies and guidelines.

Crossborder Sellers Face Port Delays Stricter Customs Checks

Crossborder Sellers Face Port Delays Stricter Customs Checks

This article analyzes the latest weekly customs inspection, container pick-up/return efficiency, and Amazon FBA delivery status of major ports in the US, Canada, UK, and Germany. It reminds cross-border sellers to pay attention to issues such as declared value and product compliance. The article also suggests advance planning and risk diversification to cope with potential port congestion and warehouse overstocking, ensuring smooth FBA delivery. It emphasizes proactive measures for sellers to mitigate potential disruptions and maintain efficient supply chain operations.

01/04/2026 Logistics
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